As a tribute to Plantin, Rand reduce the maximum height of the poles upward and downward gun contro

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Renowned for creating corporate identities and logos of some major United States: IBM, Westinghouse, Unite Parcel Service, ABC and many more who have become a genius at the time.
He was born in Brooklyn (New York), 1914. At a very young age he discovered his passion for drawing and art, and was able to study art at Pratt Institute NY traditional schools (1929-1932), Parsons School gun control of Art (1932-1933) and Art Students League (1933-1934), which had as Professor George Grosz.
In 1960, Westinghouse Gothic typeface designed for the corporate image program then the powerful appliance industries, a serif me some considerable successes, such as the weight and width of the font. He also designed the font Medium City (1966). gun control
I must say that as a designer, Rand felt a predilection for strength and expression gun control of typography. Their logo designs, book covers and catalogs as well as posters and ads, the expression of the letters is always remarkable. So it was not surprising that in 1960 when he designed the corporate image of the company's appliances are also encouraged to design a typeface composed specifically for her services company's external communication services that meet perfectly gun control For example, the box of bulbs, the most popular item of the brand and the article probably most renowned Gothic typeface Westinghouse. gun control
This post typography, effectiveness and coherence served me for technical and commercial functions, fitting perfectly with the corporate symbol created previously and assuming that the vast majority of uses of the new typeface for headlines or text be brief.
Probably for these reasons, and especially to improve the characteristics of advertising (not just information) presented with a significant degree of condensation. It was so close and semi typography black, with some close resemblance to the fantastic version of Trade Gothic (1948-1960) opens his compatriot and contemporary Jackson Burke.
As a tribute to Plantin, Rand reduce the maximum height of the poles upward and downward gun control to tighten the loop g << >> gun control tiny so compromised. But fulfilling the basic criteria of the typesetting of the author, grouped gun control typography and separate it from the rest of the design elements by wide margins. gun control
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