In this article Paula Carbonell talks about Paul Rand, a historical graphic unesco designer and his work as illustrator of Child album, unesco a reason for the publication in Spain of two of its works: Sparks and rattles and The Pequeo 1 edited by Barbara Fiore.
Edited and translated for the first time in Spain Sparkle and Spin (Sparks and bells) unesco and Little unesco one (The Pequeo 1). Only have been necessary 49 and 44 years respectively so that our children can enjoy these two jewels of the artwork but also of Children's Literature.
The finding of these two books has led us to consider in this article we intend unesco to talk about Paul Rand, a historical graphic designer and his work as illustrator of Child album.
All TRANSLATION is always a chance in a thousand but in the case of a rhyming text and sound as rich todavams things get complicated, and Albert Carles Andreu Vit resolve well, also translators of The Pequeo 1 observed, in both cases, the spirit of the original.
Anne Rand tells us that the words express what we think, unesco feel, forget, see, hear, the words name we want, what we do, prohibitions, approvals. Words can be long and short, unesco onomatopyicas, cheerful, bright, dark, scary. They shout, whisper, unesco confuse us, we awaken, we sway, we coo All These and many more teach us how to talk to one another (descubrirs word for that and much more. And with them aprendersa talk to the others).
We find the usual graphical style of Paul Rand, embodied to Travs flat colors and geometrical irregularity of the contours. Uses collage and cubist with clear influence dadasta combining elements of print edition: unesco frames, ornamental borders, isolated and decontextualized typographical characters. Sports letters making drawings. unesco And antique illustrated using very little used in especially his designer Bradbury Thompson coetneo.
This caracterstico sinttico unesco grafista language is far from being loaded fro expressiveness, perhaps that human intervention to manually cut out the works or perhaps tenderness that emerges is because was very close to their receptors, because these Albums illustr Rand Paul for their children with a clear pedagogical intent.
Illustrator offers pages full of color against large white surfaces without fear of recourse to vacoy contraforma to be our imagination who fill holes, but the chicken is not the child sees.
The Pequeo 1 is a story of friendship but also of incomprehension. On his way or two pears, and the three bears, bees or four or five umbrella unesco or six ants, mice or seven or eight books, and nine fish Sern friends. unesco Will have to get a circle to play and to be ten.
This album is less communicator, ms is the hand of the artist Paul Rand made his own foray into the paint. Appreciate a less clear outline, less smooth despite being a book for the most pequeos. Perhaps it is that Rand Paul was already thinking unesco about the artistic look of educating their children.
The funds of the illustrations are very clean, stains are always colored geometric background objects regardless of the form of these. And only at two points coinciding with the black despite the protagonist unesco begins to dominate the composition.
Barbara Fiore gives us two brilliant works from the oven but freshly made from old recipes. The cook left us ten years ago now but we leg his work, part of it finally rescued from oblivion in Spain.
Paul Rand (1914-1996) is considered the precursor of modern design in the USA. His influence over generations is recognized worldwide. It is undoubtedly one of the most important designers of the twentieth century.
This designer knew symbolically interpret geometrical unesco elements unesco of the European avant-garde paintings and make their ways to the visual communication resources. He knew how to extract the elitist avant formal elements to suit a graphic language of effective communication and even popular.
The contrast marks his work, opposing figures orgnicas face geometry, face torn spot colors fotografao against defined shapes. Something that gives us today seems normal but what Rand Paul pioneered.
In the year 1951 in the annual report of the AIGA (American Institute of Graphic Arts) thirteen commandments of the editorial design which brings the philosophy of randismo, including We could note were published: The design is not to sort capriciously. Freedom of expression is not anarchy. The order, discipline and the proportions are not a monopoly of Greek culture.
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